Home shopping for guys?

So in my moments of boredom, I channel surf. And I seem to land on the home shopping channels, mostly QVC, but also HSN and Evine Live on occasion. Usually, I stare at the cute hostesses and good looking models. Hey, I’m a guy. Don’t blame me for liking what I like. šŸ™‚

But in the time I’ve spent watching, I’ve noticed they have nearly nothing for guys. Almost everything is for women to buy. This confuses me. Surely the women that watch these shows would like to find something for the men in their lives, be it friends or family. I think one of the channels had men’s watches for sale about 2 years ago (Evine, I think), but that’s it.

Anyone have any theories about this? It confuses me that these channels would ignore a demographic that can make them a great deal of money. Anyone know if there’s any research about this?

Don’t get it twisted. I don’t care how they sell stuff. I’m just wondering why they don’t have more men’s stuff on there.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s